THE IMPACT OF EFFECTIVE SOCIAL NETWORKING IN ACHIEVING ORGANIZATIONAL GOALS (A CASE STUDY OF GOURMET PIZZA COMPANY, ABUJA)
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- NGN 3000
ABSTRACT
This study was carried out to examine the impact of effective social networking in achieving organizational goals using Gourmet Pizza Company, Abuja as a case study. Specifically, the study was aimed at examining the level of awareness and utilization of social networking in Gourmet Pizza Company, Abuja; examine employers perception towards the use of social networking in achieving organizational goals in Gourmet Pizza Company, Abuja; and determine the impact of social networking in achieving organizational goals in Gourmet Pizza Company, Abuja. The study employed the survey descriptive research design. A total of 50 responses were validated from the survey. From the responses obtained and analysed the findings revealed that there is a positive significant relationship between social networking and achievement of organizational goals. This is as the Pearson correlation test showed a positive significant relationship (.896**) between social networking and achievement of organizational goals. The study therefore, recommend Gourmet Pizza Company, Abuja and other organizatzions should endeavor to encourage social networking amongs staffs since this has high contribution to encouraging, achieving goals and promoting organizational sustainability.
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